One
of our clients specializes in rush deliveries of mission
critical stainless steel products to oil rigs. The marketing
message they wished to enforce is that of security and reliability
in their products and services. Their customers are worldwide
so the item had to be non-fragile and light so as to keep
shipping considerations and costs to a minimum. The item
had to have a cross-cultural appeal and perceived high value.
Success!
Working
on the theme of security, we honed in on the Peanut cartoon
figure Linus and his security blanket; with it, Linus is
happy and content - just as our clients customers should
be. We delivered logo-embroidered fleece blankets with straps
in the corporate colors. A fun letter was included with
the history of Linus and our clients commitment to delivering
product on time. The blanket was packed in oversized envelopes
and shipped worldwide with minimum shipping costs and risk
of being damaged.
